The Role of Individuals in Sustainability: Insights from Ilkin Haji in the Akinchi Project How Consumers Can Drive Positive Environmental and Social Change

As businesses and manufacturers dominate discussions on carbon emissions, waste management, and corporate sustainability, one fundamental question remains: What role do individuals and consumers play in shaping a more sustainable future?

Addressing this critical topic, Ilkin Haji, Founder of Sustainera Solutions, recently participated in the Əkinçi Project, sharing his expertise on the intersection of responsible consumption and sustainability.

During the discussion, Ilkin explored how everyday choices—whether in purchasing decisions, energy use, or waste reduction—can collectively drive significant environmental and social impact. He emphasized that while large-scale industry actions are crucial, individual behavioral shifts play a pivotal role in fostering long-term sustainability and climate resilience.

🔗 Watch the full discussion here: Əkinçi Project Interview